Residual Income & Multiple Streams of Income

Hi, my name is Connie Delaney and this is the story of my financial education. Everything you will read here is opposite of what you learned in school… so if you are ready to unlearn all the things that are keeping you broke, then read on.

In my schooling, in the late 60’s I was a rebel. I was the tail end of the hippy revolution, and railing against “The System.” And for good reason. We had figured out that the reason school was so boring was because they were conditioning us to live a life of slavery to a job. There was literally no alternative at the time except to drop out. So drop I did.

When I turned 18 I put my backpack on my back and headed out into the wilderness to learn to live as a natural human being. My father, who was obviously shocked and dismayed (but managed to retain his composure,) gave me one piece of advice. He said, “Remember, it doesn’t matter how much money you make, all that matters is your cash flow.” My father had been self-employed for many years, and told me this was the secret about money that most people didn’t know.

The sanity of that statement was obvious from the very beginning, so I took it to heart. That one piece of advice revealed the whole secret of the balance statement. On one side you have the amount of money coming in. On the other side is the amount of money going out. The only thing that matters is that the money coming in keeps up with the money going out. If income exceeds outgo, you are in really good shape! Adjustments to the formula can be made on both sides of the financial statement. You can adjust how much is coming in, and you can adjust how much is going out. It is definitely the secret to living a life of freedom.

For the first part of my life adjustments to the cash flow statement were mostly made on the going-out side. Some day I’ll show you my social security statement, and you’ll be amazed at the low numbers you see there! I know how to live on almost zero money. This is a skill that really should not be applauded as it renders one useless. There are timeframes where that would be cool, but here in the 21st century we live in a world that needs the conscious participation of every human being, so it is one’s responsibility to be a contributor. There isn’t much to contribute from a place of zero.

With that lecture behind us though, I was not, and still am not, willing to compromise my desire to break out of my conditionings about money, because it’s these conditionings that I see causing so much fear and suffering in the world. I see it in news from far away, and also in my close friends.

This, however, left me in a conundrum. I could easily see all the problems caused by our realities around money. I could see that I had the same conditionings as everyone else, but like a fish in the water, I could not see the sky. How do you become different from everything you’ve ever been taught? What I did was begin to actively look for something different. In my thirties I met my “guru” and sat down for a hard course in meditation to shake up the conditionings. As in everything else I’ve ever done, I did this with all my might! It didn’t take me too long to see myself as truly connected to all things. I then discovered that God Realization is pretty cool, except for the fact that I REALIZED I was broke!!!! As I slowly elevated myself from my meditation cushion, I began studying more deeply into life and money. Perhaps the long slow way around to it, but at least I knew I was coming at the problem with a set of fresh eyes.

I worked numerous small jobs at this time, and also started a small business that suited my back-to-the-land crafty nature. I was handspinning wool and knitting sweaters, hats and the like. Like meets like, and I started meeting lots of friends who were doing the same. Now, you who are more sophisticated than we were will have a laugh, but this really wasn’t a very lucrative venture. Reality came to me full force one day when I realized I would have to sell the sweater I just made for over a thousand dollars to make minimum wage. You could actually go right up to Walmart and buy a sweater in your right size for twelve bucks. It slowly dawned on me that the only way I could make any money was to do something that was reproducible.

That was the beginning of SpinCraft Patterns. Instead of trying to sell the sweaters I was making, I wrote up the instructions for how to make them, and sold the instructions. This idea fit right into the cash flow model. Every time I wrote a pattern it added an asset to my income line: an asset that would continue as long as reproduction was possible. I had discovered residual income. You can still buy my patterns from me at SpincraftPatterns.com.

Residual income now became the thing that interested me the most. I had created a little bit of it. How could I create enough to actually support me!

Along came Tupperware. Now, I will admit that I had just come out of the hospital from a minor operation, and had taken the full dose of whatever was in those round brown prescription bottles, on the day I was dragged to a Tupperware party. I was way too happy at the point where the Tupperware lady asked who wanted to sign up to the team… and it was actually my friend Julie who volunteered me! My big silly smile meant “Yes” to the Tupperware lady, and I ended up with a new sales kit, and traveling to trainings. It was the best thing I ever did.

Tupperware was my best financial education. What I learned in my sales meetings was how positivity could actually make you money, and how anyone, I mean ANYONE!, can better themselves quickly by stepping out of their “No’s”. I said yes to the opportunity (though on drugs I admit…), and from that day on reached the mental freedom of knowing I could always get a “job” no matter where I was, no matter what was going on.

You can still buy Tupperware from me at http://my.tupperware.com/salmon.

Sales = Positivity

I had an amazing epiphany with Tupperware: I realized that sales are not evil. Just imagine this scene: here is this “recently repatriated” hippy from out in the woods standing behind a table of plastic containers, in front of a bunch of city housewives, demonstrating how all the containers work, and cooking up a little treat. Me! The recluse who could go three months without seeing another human being and not think a thing about it! Me, the anti-capitalistic, “money-is-evil” believer!

My brain had to unwrap to be able to do it. I had to rethink and retune my motivations, and come about that honestly. I had discovered that I lived in a world populated by other humans, and that we were all responsible for how we got along, and how we lived our lives together. I had realized that if people bought one plastic container that lasted their whole lives instead of filling up the landfills with plastic sacks and disposables -- we would all be better off. I also realized that it was up to me to make a life for my family and kids. My motivations had grown from a fixation on myself, to a concern about others. My new motivations made sales an honorable and exciting occupation. Sales is sharing and helping others, I started in a small way with plastic containers, and slowly it became a gift that I could share often. In self help they call it gaining self esteem. But it’s more. It’s Becoming Human.

A few years later when I was first introduced to true network marketing, I saw immediately that it was a fantastic idea. It is residual income in the best possible form—because it is people helping people in the biggest possible way. The company I joined is called Melaleuca. They sell products made with Tea Tree Oil. I liked the products and got on the autoship right away and started off on my networking career. I failed to make any money.

The problem was that everyone didn’t like the products. The smell that I loved and thought kept my house perfectly clean, that made it so my skin was never dry, drove other people crazy. But more than that… My experience with Melaleuca revealed to me a very important fact. I had spent decades pulling myself tooth, nail and claw out of my conditionings around money… everyone else I knew had not done so. People had heard about residual income, and would nod their heads and say, “That’s nice, I wish you luck.” But obviously they had no idea how it actually worked, that you had to join, you had DO something to get it.

Worse than that! Everyone else still thought sales were evil. I couldn’t understand why they weren’t keeping up with my realizations!

I was amazed that people did not understand cash flow and the “Time-Money Continuum.” Instead of having an intuitive feel that money flows in and out and builds through effort, people seem to think of money as “mine!” The emotions around money are tight and restrictive. The fear of losing money is an all gripping emotion that quickly labels anything new a “scam”. This seems very strange because people will go into debt to buy some fancy doo-dad, but won’t risk a cent on a business opportunity.

To someone who understands cash flow, there is no such thing as losing money for a business asset. You may have a deal that doesn’t turn out exactly as you expected. But how can you “lose” something that is flowing through your fingers anyway? It’s like sitting by the river and going all crazy over the fact that you can’t hold on to a handful of water. Cash flow can’t be lost! The very worst thing it can do is go in the wrong direction. That wrong direction can be a huge temporary disaster, but if your eyes are wide open, you’ll always learn more than the cost of the lesson. So nothing is lost.

Now don’t get me wrong… the learning curve around money is huge and full of snakes!!! It’s dangerous and energy-sucking. But we owe it to ourselves, to our children and families, and to the people we know, and even to the very planet that sustains us, to learn a new way to deal with this! Doing the same thing over and over and over is going to keep leading to the same result. We people alive today in the 21st century need some guts, courage and resilience to bust through our fears over this and get on with living in a more beautiful and sustainable way.

From my tirade there in the last paragraph, you can probably tell that my next journey into the land of finances was quite a bit more risky than the first, so let me tell you about it!

In reality timeline it’s 1999. Even though I had a small residual income, and was able to get a self-employed job any time I wanted, I realized I was still stuck in the poverty-pool as deeply as everyone else. I decided to blast my paradigm again by trying to make a million dollars. And thus I set out to learn how that is done.

My higher financial education now escalated through books, tapes and talking with people who know how to make money.

I found out a huge secret: people who make a lot of money like to talk about how it is done—because they want to help people. Wealth is grown through helping lots of people. Helping becomes a habit and successful people will naturally help those who ask.
My best teacher was Robert Kiosacki of the Rich Dad, Poor Dad books. His books were about evolving our conditioning around money through understanding cash flow. I understood it right away.

Here’s Robert’s cash flow quadrants:

On the left side of the quadrant is where most of us live. We go to school when we are young to learn how to be good employees. The biggest thing about being an employee is that when you stop putting in the hours, the paycheck stops. It doesn’t matter if you are the CEO of a Fortune 500 company. The day you are fired your paycheck stops.

At the bottom of the left side of the quadrant is the Self Employed person. Most of us who try to break out of being employees go here, because our vision does not take us any further. The self employed person can make a lot of money, but when they stop working, the paycheck stops. This is the same for the granola muffin gal out in the woods spinning wool and knitting a sweater and for the six-figure income health practitioner with his own office. Everything depends on those billable hours!

In order to break into financial freedom of any kind we need to bust out of the left quadrant into the right side. The right side is Residual Income.

At the bottom of the right side is the Investor. There is no way to get there just by wanting to. The Investor has to have money to invest. If you are an investor you won’t be reading this little handout anyway, so I won’t waste time for the rest of us by explaining that if you have a lot of money you should buy low and sell high.

So this leaves all the rest of us with only one avenue for reaching our potential: business owner.

Business Owner means you have other people working for you. In fact, the only way to be a successful business owner is to use other people’s money and other people’s time to make you money. The only way to make a million dollars is if your business idea is not only residual, but reproducible. With this in mind my partner Wayne and I created Townstate Corporation.

The idea was simple. We make cute websites for small towns and neighborhoods. The websites have streets full of little storefronts that look like the businesses downtown. We charge local businesses a small fee to have their cartoon storefront link to their website. We started with our hometown: salmonidaho.com. Our site zoomed to the top of search engines, and we realized we had something that could be reproduced for every small town and neighborhood in the country!

We brought in partners, got an SBA loan, hired web designers, got a few employees.

We also wanted to start building residual through real estate investing so we signed papers for a house up in Hamilton Montana. It was a potential rental, and we could live in it while we fixed it up and started our new townsite: hamiltonmontana.com.

Then all the sudden, one day, like a bolt from the blue, the search engine Google decided we were a link farm, and dropped a bunch of our sites –including hamiltonmontana.com-- from page one to page seven… virtually destroying our business. We were left with only a few townsites going, and a mountain of debt. All in one day the outward cash flow swallowed the incoming cash flow and threw us into disaster. Although we consulted with the best SEO folks in the nation, and put together a plan to save the business, we were in such debt that all we could do was work like mad to keep up with the interest payments, and there was no time for implementing the new plan to get back on top. We were also now saddled with the real estate debt. It was like the perfect storm of financial disaster.

What a fantastic thing to happen! Here’s what one of our famous fore-fathers has to say about it:
"Our greatest weakness lies in giving up. The most certain way to succeed is always to try one more time."
Thomas Edison, 1847-1931, Inventor and Entrepreneur
Here’s how it played out. In order to make enough money to pay for this horrible amount of debt, I had to throw in all my talents. Wayne got himself a job in Salmon so that we could make house payments, and I started working night and day, improving my web design skills and selling whatever I could sell. We put in double-time fixing up the houses to sell, and then “participated” in the recent economic crash that made it impossible to sell anything.

It was like falling into a hole. Because I am a big believer in cash flow, I kept a close watch on my daily balances. I was now in a situation where I had very little control over the outgoing side of the statement, so I had to push every resource at the income side. So, push I did. I remember sitting there one day, looking at the disaster in numeric form, and realizing that I was making tons of money. It didn’t feel like it because every cent I made flowed right back out the mailbox… but it was a lot of money. All the sudden I realized that when the houses finally sell, and all the money stops going towards debt, that I will be the cash flow queen. My bank account hovers at zero, but I am rich! Right there, was proof that understanding cash flow is the thing that creates financial freedom.

Most of us have heard things like, “Do what you love and the money will follow,” or “think positively and wealth will come.” Although those things are true, they are a total lie. What is really going on is that for every person who has a breakthrough into wealth it FEELS LIKE positive thinking got them there (just cause they never gave up!). When huge money comes in you really love it so it FEELS LIKE you did what you loved and money followed. But what really happened was that you followed the laws of money until you had that breakthrough—then all the sudden you felt great. All these money gurus who try to teach the feeling, rather than the laws and the skills of money are doing a great disservice. We have to break through our conditionings and fears and do the work to get the feeling. Then we can all sit around with a glass of wine and talk about how positive thinking got us there. Until that moment, we need to sit around with a glass of water and encourage each other to persevere and learn. We need to help, and push. Never give up and never let each other give up. At the end of the journey is our newly created self: healthy, wealthy and wise.

Thanks.

I’m hoping that in following this story you are learning from my journey without having to take quite such a difficult road! The lessons are easy, but they are very much like learning that water flows down. Any person who has ground irrigated a piece of land can tell you that having a scientific understanding that water flows down hill is of very little use out in the field. The truth is that when you are out there with the shovel you’ll find that the water knows which way is down EVERY SINGLE TIME. No matter how much it may look like down hill to you, the water will go which ever way is actually down hill.

The same is true with money: it moves through your cash flow statement as income and expenses. Get a real feel for it and fear around money will vanish because your skills around money will grow. Lack of fear will lead you to the breakthrough you need.

Here are the money lessons again:

1. It doesn’t matter how much money you make, all that matters is cash flow.
2. Your wealth can be adjusted (most of the time) on either side of the cash flow statement.
3. You can lose money, but you can’t “lose” cash flow.
4. Your time is best spent creating residual income.
5. You should always have a side business of some kind. In fact, you should always have two: the first is something that grows residual income, the other is a self-employed skill you can use for immediate cash flow should you need it.
6. NEVER BE A VICTIM TO MONEY!!!!!! There is no financial situation bad enough that it cannot lead to more wealth if you learn its lesson.
7. And finally: saying “Yes” is always more interesting than saying no.

Eyes Wide Open

What’s really cool about living in the 21st Century is that we are not alone. Advanced communication has created a phenomenal group mind that is rapidly evolving. This is the perfect time to be creating a new world: a new way to live and be with each other: a way that is helpful and sustainable.

Whatever interests me also interests someone else, and we are all learning from each other. I’ve learned from so many teachers, and am putting that knowledge and skill together in this little booklet in order to bring you up to a higher level of learning than the one I started at. You will take that someplace else, and share it. It will probably come back to me with something I never realized.

It’s the “Time-Money Continuum.” My knitting patterns started me out in residual income, and then building websites to sell online. By the time I reached the date of my financial disaster I had hundreds of websites running with good content. I was able to save myself by helping others, and adding advertisements to my website.

I learned how to manage Google Ads, and how to set up and maintain affiliate programs to sell other people’s products on my websites. I learned how to look for and find instructions online and was able to create a positive growth curve of income.

It is all about watching the numbers move. I watched which of my websites were performing and enhanced them. I watched which had the best click-through rates and added more pages. Pennies grew.

If your eyes are opened and your heart clear and full of hope opportunity is all around. This became obvious to me when I was introduced to another network marketing company last winter. I’m always willing to take a look, and loved what I saw with this. This business opportunity was started by a guy who really understands cash flow. Instead of trying to sell some product that people may or may not like (like my Melaleuca business), this company sells a benefits package that uses group buying power to get deals and save money.

As in all true network marketing, each person who signs up makes money by helping the people they sign up make money. In fact, not only has the product evolved from the best vitamin ever, but the business plan was also evolved. Buying in is a one time purchase with no monthly minimums and each business owner handles two downlines with unlimited depth, which means that they can give more individualized help to the people they have signed up.

(Note: network marketing is not a pyramid. Pyramids have no product and are illegal.)

I haven’t explained how the downlines in network marketing work, but my experience with other companies showed me right away that this is a better way to work. A well-structured two-downline system draws people into tight-knit wealth teams.

What a great idea! The brilliance in selling an opportunity to save money. Of course I said, “Yes,” and started saving and sharing right away.

This is certainly not the last wonderful thing that will ever happen, but it’s the most wonderful going on right now. It’s part of the moving, evolving growth towards a bright future. We literally change the world as we change ourselves moving forward through these opportunities.

And guess what? When I didn’t need it any more, all my websites came back up to the top of Google!

No telling what will happen next. It’s about the flow. It’s about leaning forward into the next wonderful thing. It’s about learning a new way to be human, and bringing along as many people as possible. It’s about meeting the best people you can ever meet, and finding new paradigms for living. The surge of home businesses today is creating whole new thought patterns about success.

Go For No

Here’s a new idea that is starting to change our collective concept of what is possible. It is the work which can be found at GoForNo.com.

We have been trained that life is an either-or. Either you are successful or you aren’t. Here’s a little model of what that looks like:

Failure <-- YOU --> Success

If you go the wrong way, then you are a failure. If you go the right way, then you are a success.

But life is not an either-or. Life is an accumulative flow forwards. We are starting to collectively see that the following is actually true:

YOU --> Failure --> Success

Every success is the process of working through a certain amount of failures until you have accumulated what is necessary for the success.

This applies in every aspect of life from wealth to health. Think about working out in the gym. You start out by tearing up your muscles pretty bad so they are sore and stiff. But if you keep at it, the muscles slowly build into a better body.

It’s definitely true for money. Look how I went from my first Tupperware party to managing multiple streams of income. Look how it all changed and grew along with me. Failure is not permanent result.

This new way of looking at things is creative and fast moving. We can all do more than we think.

Having nothing but a job would feel very scary to me. Jobs can end, just like that, and you are left with only that one skill to try to get the next job. What if computers got harder, or hammers got heavier? What would you do then? With a business, the cash can have temporary flows inwards and outwards, but the skill levels always go up. There is no such thing as obsolete cash flow management!

Business education is always positive. You learn from experience, and I have learned that team building is the exponential component to make things work. So it just becomes natural to start visioning the team concept in all aspects of residual income building.

For instance: The problem with building residual income with online advertising or Google ads is that it takes a tremendous amount of good content to attract search engine presence and create enough click-throughs to add up to a check. I’ve built this part of my income stream by having numerous sites that are related, but optimized for different search terms. My individual sites act as a mini team – all run by me. It took fifteen years to do it!

But what if we used each other? What if groups of people got together, learned the skills of residual income, and helped each other? We can meet and compile our skills. We can make money and have some fun too! My expertise gets everyone started, and we see where we can go.

This is the plan with Whelth 101. It requires participation. We’ll expand teams of networkers who want to help with all types of residual income. People can join at whatever level they want, from learners to investors. We’ll show you all the opportunities. You grow into the ideas and decide. You can type for Google ads, or learn to sell benefit packages, but you gotta do something.

CALL TO ACTION

Now that you’ve read this: Join Us! Don’t waste another minute in fear. Remember: we are talking about MULTIPLE streams of income. Lean forward into it and let’s go!

You are probably reading this booklet because I am building a team near you. Join us by giving me a call, or go to Whelth101.com and let’s see what we can do together.

Connie Delaney
(208) 756-3076
connie@salmonidaho.com

Whelth101.com

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my.Tupperware.com/salmon
TownState.com
My Financial Education

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